Mostly, business stores and centers do surveys from their customers. So that they will know how they are rated according to the service they provide.
If you are good and friendly on your customers, they'll be thinking that you are a professional. and they will probably won your trust.
It easy to spread the news, your customers can share about your service to their friends. So if you don't have a quality customer service or you is not that friendly, the least they can do is not to refer you to a friend that can also be a potential customer in the future.
Remember that you have many competitors, you want to stand out among them. If people would like to purchase something, you want to think you're store is their first option. This is possible if they already have nice experience on buying in your store.
Good customer service also means offering some extras. Like, put a better pricing on your item, but this is not recommended so far. There are still many choices in which you can gain the customer's loyalty without losing your profit. For example, it is common in Christmas that customers would really want to purchase necessary items such as gifts and presents in last minute or rush hours. Make a party plan business that you can deliver within 1-2 weeks or even earlier. This is one way of enticing your customer, however you have to make sure you go through the steps when offering this options. Don't make promises and false hopes and in turn letting customer hope for nothing, this can really a negative impression on your reputation.
Another option is offering your customers with great benefits like free gift wrapping and providing them with care and cleaning service to the purchased items. Try to offer them a loyalty bonus that they will surely appreciate. Provide your customer with extra reassurance by offering them guarantee or on every thing they buy.
Good customer service include the following plus bonus attitudes: trust worthy, treating the customer with much respect, planning of a good solution when things go wrong, and be open to criticisms and suggestions. And the most important is after hearing the feedbacks and comments of your customer, act quickly to fill up the hole..
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